Content Marketeer

In The Pocket is looking for a Content Marketeer who can tell the stories that lead to conversations with our audience. If you love storytelling and the world of digital and technology is your first, then you might be the right person to become our next Content Marketeer.

You’ll be part of our Marketing Team and collaborate with our Design team, Sales team, developers, clients and industry experts to produce & distribute relevant and high-quality content that positions In The Pocket as an opinionated thought leader.  

Content Strategy:

• Shape a content strategy that fits our mission to become Europe’s leading digital product studio 
• Be our resident writer and highlight our thought leadership position as an end-to-end software partner 
• Co-create, sharpen and guard over the tone of voice of the company

Content Creation: 

• Create captivating content, tailored to different target audiences and stakeholders, from idea to publication
• Build and manage a rich content calendar that attracts a qualified audience to our communication channels (including case studies, blog posts, whitepapers, web pages, webinars, infographics, e-mail, event copy, social media copy etc.)
• Assist colleagues in co-creating content for different marketing purposes 

Conversion:

• Grow new leads, by converting site traffic through call-to-actions, landing pages, and lead-generation content
• Create captivating digital campaign content together with our marketing team
• Manage both on-page SEO and off-page SEO

• You have 3-7 years of content creation and content strategy experience
• You're fascinated by all things technology & digital and you stay up-to-date with the latest trends
• You have experience with communicating complex content: sometimes we talk about opening a new office, other times Generative AI and quality attributes are in the spotlight
• You have experience with storyboarding and content creation (journalism, blogging, podcasts, video,..)
• You know how a CMS works (we trust in Webflow) and what a social media calendar looks like
• You work & write fluently in Dutch and English

• You have exquisite writing & interviewing skills 
• You have a sense of curiosity & a fondness for journalism: even if it is a subject you’re unfamiliar with, you’re curious and ready to absorb everything there is to know about it
• You are proactive and hands-on: you’re ready to play a crucial role in our small marketing team that delivers campaigns, content & events at a high pace & high quality. This means you’ll sometimes help out with all aspects of marketing
• Working at In The Pocket means accepting a high level of autonomy. You take ownership and make sure the word gets out
• You are excellent in time management and multitasking 
• You are able to work from our Ghent office at least 2 days a week, together with your colleagues of the marketing team

On a personal level, we are looking for a colleague who shares our values.

• Ownership: Working at In The Pocket means accepting a high level of autonomy. You take ownership and show the ability to decide and act for the good of the company.
• Integrity: Stick to your values, even when it doesn’t pay off in the short term. In The Pocket relies on trust and openness, which in turn relies on your integrity.
• Lead & Educate: Digital technologies are changing the world. We go all in, head-first. We take the lead in designing and building with emerging technologies. We share our passion and knowledge with as many people as possible.
• Agility: In The Pocket is permanently under construction. We never settle, it’s never done. Observing, adapting and improving is in our nature. That resonates with the people who work here. We are always looking for a better solution, always ready for the next step, pragmatic and committed to move forward.
• Team: As individuals we are bright and talented, as a team we’re unbeatable. We are open and positive, constructive and honest. We help and inspire our colleagues to do their best work.