Customer Marketing Specialist

Role: Customer Marketing Specialist

Scope: Own the video and education motion within our Digital CS team and build a scalable engine that turns customers into power users, and power users into expansion opportunities

Language requirement: You’re fluent in English and Dutch - and your (video) content is too. French is a plus.

Location: Ghent, Belgium

As a Customer Marketing Specialist, you’ll be the person who makes Teamleader Focus click for our customers. Through video, webinars and creative content, you help them understand not just what the tool does, but how it fits into the way they work.

• You create (video) content that educates our customers. Think feature explainers, how-to videos and tutorials that make complex workflows feel simple.
• You host webinars and live sessions where customers can see the platform in action, ask questions and walk away knowing exactly how to get more out of it.
• You think like a marketer. It's not just about making a video or writing an email, it's about the right message, to the right customer, at the right moment. You think about segmentation, timing and relevance.
• You drive adoption and upsell. Success in this role is measured in real outcomes such as feature adoption rates, conversion after webinars, customer engagement and ultimately upsell conversion.
• You have a make-it-happen mentality. You take ownership, move fast and don't wait for perfect conditions to get started.
• You leverage AI. From dubbing and automated transcriptions to content repurposing and personalization at scale. You actively look for ways to use AI to work smarter and reach more customers without losing the human touch.
• You work closely with the rest of the Digital CS team, product, marketing and data to make sure our customers get the most value out of Teamleader Focus.

You’d be a great fit for this role if:

• You're not shy in front of a camera. In fact, you're comfortable there.
• You're creative and execution-focused. You can go from idea to script to published video without losing momentum. You know your way around tools like Adobe, Loom, Wistia and Livestorm (or you pick them up fast).
• You have a background in B2B (customer) marketing.
• You're customer oriented and think outside-in. You understand how SMBs work and what their day-to-day challenges look like. You don't just show features, you show how they solve real problems.
• You have a commercial mindset. You see content and education not just as a service, but as a driver of adoption and growth.
• You've hosted webinars or online sessions before, or you're genuinely excited to start.
• You know your way around AI tools and actively explore how they can help you create better content, scale your output and keep the human touch intact.
• Experience with Hubspot, Meta and/or LinkedIn advertising is a plus.