Campaign Marketing Executive

The Campaign Marketing Executive at Silverfin plays a crucial role in developing marketing campaigns that drive customer engagement and business growth across International markets. This position is integral to our marketing team, impacting our organisation's success by crafting campaigns that resonate with our target audience and boost conversions. Collaborating closely with internal departments and external partners, you will ensure cohesive and impactful marketing efforts.

• Develop and execute targeted marketing journeys for various customer lifecycle stages, different propositions by International market and new feature launches.
• Design email sequences to nurture leads, engage current customers, and re-engage inactive users.
• Collaborate with BU marketing teams to align email journeys with broader marketing and sales strategies including ABM.
• Develop compelling content in coordination with design teams for visual assets.
• Manage the technical aspects of email campaigns to ensure compatibility across platforms.
• Champion database health and analyse email campaign performance using key metrics and provide insights.
• Formulate recommendations for campaign improvement based on performance data.
• Ensure consistency in brand messaging across email campaigns and other marketing channels.
• Ensure all email marketing activities comply with legal requirements and best practices.

• Achieving high engagement rates and conversion metrics for email and related digital campaigns.
• Consistently meeting campaign deadlines and ensuring smooth execution.
• Effective integration and optimisation of email marketing with broader marketing strategies.
• Continuous improvement in database and email campaign performance based on data-driven insights.
• Increase in customer engagement and retention rates.
• Higher conversion rates and lead generation through targeted digital campaigns.
• Regular performance reviews and adjustments to strategies for optimal outcomes.

• Proven experience in a digital marketing role with a focus on B2B email marketing.
• Experience in creating and managing email strategies, campaigns and content.
• Worked with email marketing tools and CRM’s (Hubspot, Marketo, Eloqua, Salesforce, Zoom etc.)
• Understanding of GDPR and email regulations.

• Strong knowledge of B2B email marketing strategies and best practices.
• Proficiency in marketing automation technology (Hubspot, Marketo, Eloqua, Salesforce, Zoom etc.)
• Analytical skills with attention to detail and a passion for spotting opportunities in data.
• Strong organisational and project management abilities
• Photoshop, Canva or similar would be an advantage
• Good written communication skills 
• Fluency in Dutch and English. Fluency in French is a Big Plus.

• Passion for educating B2B audiences on smart technology and mastering international preferences
• Proactive and self-motivated approach to work.
• Commitment to continuous learning and improvement.
• Creative thinker with an eye for design and content.
• Strong communicator with excellent collaborative skills.
• Detail-oriented and organised, with the ability to manage multiple tasks effectively.

• The opportunity to help build a fast-paced and internationally growing Fintech Company, proudly part of Visma - the European leader in mission-critical cloud software
• Regular team activities during and after work
• Collaborate with a team of dedicated professionals, passionate about what they do, in a dynamic and evolving environment.
• Monthly Company-wide Wellbeing Days off (Reviewed Annually)
• Growth opportunities and personal training allowance
• Cool office spaces in Belgium (Ghent), UK (London - Old Street / Shoreditch), Netherlands and Luxembourg 
• Fair salary package, lot’s of flexibility, and great additional benefits
• Endless supply of excellent coffee, snacks, fresh fruits and … drinks to finish the week