What is a UX researcher?
UX researchers love talking to users. Their main goal is to study and understand how customers interact with a product, service or engagement channel. They collect user data (quantitive and qualitative) to identify the flaws of a digital experience. This helps a company understand its audience and discover valuable insights on how to improve or create new functionalities.
UX researchers build research methods and strategies to understand consumer behavior. These include interviews, surveys, focus groups, and usability testing.
All these findings are translated into friendly user interfaces by product and UX/UI designers. The key difference between these roles is that UX researchers focus on understanding the motivations and behavior of users, whereas UX/UI designers create the features using UX laws and the conclusions gained from the research methodology.
