What is an SEA specialist?
SEA (Search Engine Advertising) specialists are outbound marketeers with an analytical mind. An outbound marketeer is someone who actively sets up paid marketing campaigns to sell a (digital) product to people.
These campaigns can be through different channels (e.g. Google, Instagram, Reddit, Tiktok, …) and require positive unit economics and an acceptable return-on-investment. They test different combinations of keywords, call to action descriptions, images, videos, … and test the conversion rate.
Depending on the product being sold, different channels will show different conversion rates. As an example: sales of an item aimed at women might see better conversions through Instagram ads than through an Adwords ad. Digital courses might sell better through Twitter.
