Data Analyst

Antwerp/Amsterdam – Reach 91% of all Dutch residents with your work. As a Data Analyst in our dedicated Total Video team, you make a daily impact through our news media, magazines, online services, radio, and TV. Whether you work in front of or behind the scenes, you are a media maker. Do you want to keep developing yourself while strengthening our media productions? Keep reading.

What will you do? You are the analytical engine behind a revolutionary advertising product for Belgium and the Netherlands. You translate complex datasets into strategic insights that form the foundation of a scalable, integrated ecosystem. Without your expertise, we would lack the unified data models needed to merge the worlds of TV and online video into one scalable solution. You do this by:

• Dataset mapping: Taking initiative to identify relevant datasets such as panel data and first-party data, and finding patterns and shared metrics.
• Complex data analysis: Examining intricate datasets and converting them into impactful insights for underlying data models.
• Business translation: Understanding business needs and transforming them into actionable analyses and concrete recommendations.
• Cross-border collaboration: Working closely with Ad Alliance (NL) and DPG Media Advertising (BE) to take the product from concept to scale.
• Strategic advising: Providing the team and stakeholders with data-driven recommendations to further refine the advertising product.

Who are we?

We are a newly formed Business Development and Product team, specifically created to lead the transition to Total Video. Over the coming years, we are making significant investments in this domain, giving you a unique opportunity to build a market-changing product from the ground up. Our team is a hybrid mix of professionals with business, product, and technology backgrounds. We are part of the Advertising Ecosystem & Strategy domain, which includes Advertising Strategy, Advertising Ecosystem, and Business Analysis. Together, we operate in a dynamic environment where innovation, data models, and large-scale rollouts come together.

What makes you the ideal candidate? For this role, we are looking for a driven and experienced media maker. You are optimistic, engaged, motivated, and independent, able to see beyond the numbers and understand the story they tell about our audience and advertisers.

What makes you the ideal candidate?

For this role, we are looking for a driven media maker. You are optimistic, involved, motivated, and creative – and you can look beyond the numbers to see the story they tell about our audience and advertisers.

You also possess:

• 5+ years of experience as a data analyst, preferably in the media industry.
• Strong analytical skills and proven ability to identify patterns in complex datasets.
• Experience with SQL, Python, and data visualization tools such as Looker, Qlik, or Tableau.
• The ability to turn analyses into practical recommendations for the team and relevant business stakeholders.
• Affinity with statistics and predictive modelling, preferably in a media or advertising context.
• Excellent communication skills to clearly convey insights to both technical and non-technical stakeholders

What do we offer you?

You’ll join an inspiring environment in constant motion, with colleagues who see opportunities and keep the glass half full. We offer you the chance to develop yourself daily – for example, through our DPG Academy and DPG Campus.

• 💰 A salary in line with your experience
• 📝 A 36-hour workweek
• 💰 8% holiday pay and 4% personal choice budget
• 💰 Annual profit sharing based on DPG Media’s performance
• 🎓 Room to develop yourself both on the job and online via our DPG Academy / DPG Campus
• 🎉 Flexibility to align your own cultural holidays
• 🏢 A fantastic office in Amsterdam or Antwerp– from spontaneous drinks to team outings and our legendary staff party, you’ll feel right at home!

More reasons to join DPG Media

We work across more than 90 strong news brands, magazines, TV programmes, radio stations, and online services such as Qmusic, NU.nl, Tweakers, Libelle, VTM, and more. We reach 90% of Dutch people monthly and 8 out of 10 Flemish people. You’ll work in a professional environment where freedom is a priority, with all the space you need to build your future through workshops and training.

Be an entrepreneur, a learner, a team player – and above all, be yourself. At DPG Media, everyone is welcome. Join over 5,500 smart colleagues eager to make you part of their project team, pub quiz team, or sports team.

Discover what we can offer you. And while you’re at it, find us on Instagram, LinkedIn, and X.

Applying, and then?

Are you ready to get started? Apply now! You’ll receive a response to your application within 10 working days, letting you know whether you’re in the first selection round. If you are, we’ll contact you by phone to schedule an appointment at our office in Amsterdam.

We like to do our own recruitment and do not wish to collaborate with agencies to fill this role.